Giant Bicycles

Giant 2023

Full-featured online store for Giant brand bicycles, e-bikes, and accessories. Built on Laravel with Oracle database. Complete catalog management, real-time inventory, dealer integration, and SEO.

Project Overview

Timeline

Weeks

Services

Laravel, Oracle, E-Commerce, SEO

Team

3 Devs, 1 Designer, 1 QA, 1 DBA

5.0

Client

Rating

Design Process

How we approached the challenge — from discovery to delivery.

Catalog Architecture

Structured the bicycle catalog with complex variant logic: model years, sizes, colors, components. Mapped Oracle product data to web schema.

Store Design

Premium store UI with large product imagery, comparison tools, geometry charts, and dealer locator. All screens approved in Figma.

Laravel & Oracle

Laravel e-commerce engine with Oracle DB. Real-time stock from Oracle ERP. Dealer stock allocation system. REST API for mobile app integration.

SEO & Go-Live

Product and category SEO, rich snippets for bicycles, Google Shopping feed, Core Web Vitals optimization. Smooth migration from old platform.

Tech Stack & Results

Technologies

Laravel PHP Oracle Database REST API Google Shopping Figma SEO

Results

✓

Online revenue up 230% vs old platform

✓

Product page bounce rate down 38%

✓

Mobile conversion up 2.1x

Project Type

E-Commerce

Full-cycle project by ReStartWeb AI — from brief and design to development, launch, and SEO.

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