FLORACTIVE USA

Floractive 2024

Shopify store for FLORACTIVE — THE ORIGIN OF NANOPLASTY. Premium beauty brand selling professional hair treatment products to salons and consumers across the US.

Project Overview

Timeline

Weeks

Services

Shopify, Design, SEO

Team

1 Dev, 2 Designers, 1 SEO

5.0

Client

Rating

Design Process

How we approached the challenge — from discovery to delivery.

Brand Analysis

Analyzed Floractive brand guidelines and positioning in the US beauty market. Defined the premium visual direction and product page structure.

Shopify Theme Design

Custom theme designed in Figma emphasizing premium aesthetics. Product photography integration, before/after showcase sections.

Shopify Development

Custom Liquid theme built with modular sections for easy content editing. GraphQL Admin API for inventory sync and product metafields.

SEO & Launch

Product and collection SEO, rich snippets for products, Google Shopping feed setup, Core Web Vitals optimization.

Tech Stack & Results

Technologies

Shopify Liquid GraphQL Metafields Google Shopping Figma SEO

Results

✓

Conversion rate 3.8% (industry avg 1.4%)

✓

AOV up 28% with bundles

✓

Organic traffic +95% in 4 months

Project Type

E-Commerce

Full-cycle project by ReStartWeb AI — from brief and design to development, launch, and SEO.

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